'The heart has its reasons that reason knows nothing of': The role of the unconscious in career decision making

Abstract

The complexity of career paths in the 21 st century has led to a rise in the number of career changes in a typical working life. Effective career practitioners, therefore, should have a good understanding of the process of career choice. One aspect of decision making which has attracted attention in the literature is the role of the unconscious or gut instinct. Once considered best ignored, its potency and value are now recognised. Drawing from decision theory, cognitive neuroscience and behavioural economics, this paper summarises evidence of the most common and effective decision making strategies used in career choice, and considers the implications for practice.