Responding to career uncertainty: Applying a ‘dual-empathy’ approach to career development using corporate strategy theory

Abstract

We live in rapidly changing times, with workers continuously facing challenges as organisations go through repeat and rapid transformations. Furthermore, literature on Future of Work, including the rise of artificial intelligence in the workplace, predicts greater levels of occupational hybridisation and contingent working, which will further increase job uncertainty. This paper argues that by drawing on theory and practice from organisational literature, career practitioners can appreciate better the impact of organisational change on work, and the implications of this for people’s careers. Thus, in understanding both organisational and individual transformation, they can offer a ‘dual-empathy’ approach to career practice.