Parallel representations: Career development in media and academic literature


  • Ghazal Vahidi University of Derby
  • Sarah Barnard Loughborough University
  • John Arnold Loughborough University



Career Development, Media Content Analysis, Textual Mapping, Career Discourse


This paper focuses on the portrayal of careers in the press, a subject minimally addressed in career development studies. It employs media content analysis to compare and map the language used in British print media when discussing careers with that in academic discourse. Using VOSViewer for text mapping and data visualisation, this study mirrors Lee et al. (2014)'s approach to systematically analyse 1,287 newspaper articles, identifying and exploring prevalent terms and concepts within career-themed articles. It highlights the intersection of media and career development studies, revealing how media narratives can influence the perception and discussion of career development.


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