Creating career coaching

Abstract

In this article, a series of general propositions are made concerning the nature and purpose of career coaching. These statements are designed in response to debates within the formal and informal literature and to flesh out the authors’ distinctive approach to career coaching. The activities and settings in which career coaching can take place are described and it is proposed that the design of career coaching should be linked to career-related learning, career literacy and contracting. The importance of calling and career development is highlighted and a critical understanding of opportunity systems encouraged. Overall, a view of career coaching as a creative art is foregrounded. Constructive engagement with the wider community is welcomed in order to discuss and debate these claims.